Every advertising campaign is enhanced with placement on KHKX-FM “KICKS 99”.   “KICKS 99” is the major country music radio brand in West Texas. The station features today’s top country songs, great favorites from yesterday, and all the hottest Texas music artists. The “KICKS-99” morning show features “Mike & Dana”, the CMA, ACM, and Country Radio Broadcaster award winning personality team, with a history for top performance ratings success in the Odessa-Midland market for more than 20 years. Texas music artists are featured daily and every Saturday night on “Outlaw Country” with Kelley Peterson.  It's the station with the most loyal and devoted listeners in West Texas.  When "KICKS 99" personalities tell folks about your products and services, their listeners are "all ears"!
The target audience is 18-54 with a slight female skew. The Country Music Association recognized “KICKS-99” as one of the best country radio stations in the country with a nomination as the "CMA Station of the Year" in it's market category.  Check out the web site at
Contact General Manager John Moesch to get your share of the huge disposable income these loyal "KICKS 99" listeners spend in West Texas.

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