ALS Ice Bucket Challenge


Mike & Dana, Derrick Russell and John Moesch from Genuine Country KICKS 991 accepted the ALS Ice Bucket Challenge! Click here to watch the videos and how you can donate! 

Win Tickets!


The first annual HOME Fest is this August 29th and 30th at the Horseshoe Arena in Midland.  This 2 day Texas Country Concert features over 20 acts including Reckless Kelly, Cory Morrow, Jackson Taylor, Zane Williams, Roger Creagar and many more.  All honoring our American Soldiers and Military everywhere.  2 days of fun while supporting a great cause, with a portion of the net proceeds benefiting veterans charity Brothers Keepers. Find out how you can win tickets here! 

Friday Night Lights Action is Back!


Friday Night Lights High School Football is back on Genuine Country KICKS 99.1! This year we'll be broadcasting both the Permian Panthers and the Odessa Bronchos. Click here for the info! 

KICK'N Back to School!


Genuine Country KICKS 991 has all your "Back To School" info that you'll need! Click here to get all the latest! 
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Chris Young - Gettin' You Home (the Black Dress Song) 10:32pm
PREVIOUSLY PLAYED Strait, George - Ocean Front Property 

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ROCKIN' RODEO: THURSDAY 9P-11P