Friday Night Lights Action is Back!


Friday Night Lights High School Football is back on Genuine Country KICKS 99.1! This year we'll be broadcasting both the Permian Panthers and the Odessa Bronchos. Click here for the info! 

The Roy Elsner Memorial Radio Booth


In honor of 50 years of service to the Odessa community and his outstanding dedication to the football programs as well as endless work bringing the games to radio audiences so that fans and alumni could enjoy their teams.

Let it snow, Let it snow, Let it snow


Genuine Country KICKS 991 gives you Christmas Right Now! Find out how you can win tickets to the SOLD OUT Martina McBride show, $100 cash, limo ride to the show and take you out to dinner! Click here for all the details. 

Road Warriors


Click here for your latest traffic reports for the Midland/Odessa area. If you’re stuck in traffic and don’t see it listed, you can become a KICKS 99.1 Road Warrior by reporting any trouble you see on our roads by calling (432) 520-9910 or email us at kicks99.1@gmail.com
 
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Lee Brice - Drinking Class 10:10pm
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ROCKIN' RODEO: THURSDAY 9P-11P